R&R Goals for 2009

My friend, Kevin Peterson at R&R magazine asked for my goals for 2009. Here's what I sent him.

1. Vision Casting: It's absolutely imperative to be clear in our mission, vision, goals and strategies.
2. Communication: I believe it's almost impossible to over-communicate. We must be connecting regularly with out stakeholders and our team.
3. Revenue: Whether for-profit or not-for-profit, we need to be intentional and innovative in seeking to strengthen our core financial strategies.
4. Image: We need to be creative and clear in presenting our image to the general public and our stakeholders and branding ourselves consistently.
5. New technology: We must go after emerging technologies that enable us to connect with the next generation of media consumers. That includes streaming, podcasting, social networking such as FaceBook and YouTube, blogging and texting.
6. New Talent: To use new technology, we need to recruit new talent--20-something talent that can intuitively use new technology to reach the new audience.
7. Collaboration: We can't do it alone. We must connect and partner with other entities that can complement our resources in reaching our goal.
8. Team Building: We must focus on our team. What are we without our talented people. Encourage them. Communicate with them. Develop their leadership skills for the future.