Blue Ocean Strategy

What’s Your Strategy?

Many in industry are working harder than ever to achieve the same results they did five years ago. They’re operating in what would be called a “RED OCEAN” philosophy.( It’s a book by Chan Kim and Renee Mauborgne.)

Red Ocean Strategy means you:  Compete in existing market space, beat the competition, exploit existing demand.

“If the business model isn’t working, try harder.”

Blue Ocean Strategy means: Create uncontested market space, make the competition irrelevant, create and capture new demand.

“We simply need to have fun as an industry again.”

God’s word says this: Whatever your hand finds to do, do it with all your energy as unto the Lord. Jesus said you don’t put new wine in old wineskins. That’s real Biblical Blue Ocean thinking.